The classical musical world is nowadays obsessed with a new goal : Reaching new audiences. Everyone is giving his take on the subject, from playing in uncommon venues to playing with an unexpected outfit or a new concept of concerts as well as crossover concerts to reach a new audience. Well, my first question is : what’s wrong with the current audience?

For some weeks now, we hear a lot about the financial crisis. A bank goes bankrupt, another one loses hundreds of millions, some big companies considered solid falter. The media go on and on about the consequences on the world economy, but we hear almost nothing about the effects on the art scene. Yet its consequences promise to be disastrous.